LIGHT AGAINST COLD
A fundraising video promoting aid to UkraineThis video is hosted on YouTube. Loading it sends your IP address to Google and lets YouTube set cookies.
Privacy policy- Client
- Save Ukraine e.V
- Year
- 2026
- Country
- Germany
For the urgent winter fundraising campaign by German charity initiatives, the goal was to create a video that immediately sparks empathy and drives donations for generators in Ukraine. The objective: to produce a compelling, dramatic call-to-action that cuts through the noise and deeply resonates with the German public, despite severe time and material constraints.
The challenge
Our approach: transform a raw, AI-generated script and scattered, low-resolution ARD news archives into an immersive emotional journey. The narrative needed to rely heavily on audio-visual contrast—dynamically accelerating and decelerating the pace under a dramatic score—to accurately convey the harsh, freezing realities of winter in Ukraine and connect directly with the donor audience.
The solution
We managed the entire production cycle—from research to final cut—in an unprecedented 3-day timeframe (2 days of production, 1 day for revisions). We hand-picked the most impactful archival footage and conducted a rapid live shoot of a real volunteer meeting to ground the video in documentary authenticity. To overcome the severe lack of high-quality assets, we integrated extensive infographics and stylish motion design, elevating the visual narrative and ensuring a professional, high-impact finish.
The result
A highly emotional, fast-turnaround video that made the reality of the crisis visible and tangible. The narrative we crafted successfully moved the audience to action, helping the charity initiative raise approximately 70% of its €160,000 goal (over €110,000) for winter generators.
Services
- Long-form editDeep colour gradingAdvanced sound designPriority deliveryMotion design€1,050 at today's rates
